RBJ Tabibiz TabMII TabRadinformatics TabMIR TabNews Tab

 

categories
From The CEO

The Industrial-strength Imaging Executive

by Curtis Kauffman-Pickelle

Today’s medical-imaging profession is definitely not for the fragile and weak-kneed among our colleagues. It is becoming increasingly clear that navigating the constant changes and challenges that face the practice of radiology today will be the ultimate test of tenacity, perseverance, and creativity. We’re in the playoffs now, and the game is moving to the big-time arena—where the margin for error is nil.

Continue Reading

line line line

Finger in the Wind

by Cheryl Proval

Physicians are in a real bind as fee-for-service reimbursement falls under attack and alternative payment methods (such as bundling and capitation) gain traction in Washington, DC. As of June 18, Medicare Part B claims were being processed with the 21.3% cut mandated by the sustainable growth rate’s formula, and House Democrats demanded legislation on jobs before they would pass the Senate bill to reverse the cut.

Continue Reading

line Imaging Center Institute

Consulting and Marketing Services

We provide strategic business and marketing expertise to assist in the growth of your medical imaging enterprise.

Our clients include radiology practices, imaging centers, and hospitals in large and small markets across the country.

More Information

line Webcast

Save the Date:

July 20, 2010 11am EST

Topic

Keep Your Hospital Relationships Healthy: Strategies for Every Practice

Presenters:

Randy Roat, CHBME, VP of Radiology, MMP, and George Ehrhardt, CPA, Director, Practice Management, MMP

line

Medical Management Professionals, Inc.

 

Webcast Archive

Topic

RIS to the Rescue | Strategies for Driving Revenue, Productivity and Profitability

line

Sectra

 

Topic

Advanced Visualization | Next-generation Architectures

line

Visage Imaging

{category}

Employing a Differentiation Strategy

ImagingBiz Newsletter | RadBrand Builder | June 16, 2010

Attracting referrals is more crucial than ever for imaging-center operators who hope to see their facilities survive, and even thrive, in these difficult times

Continue Reading

 

New Templates for Recession-resistant Marketing

ImagingBiz Newsletter | RadBrand Builder | February 15, 2010

Marketing radiology services can represent a significant challenge, particularly in an increasingly consumer-driven medical marketplace, where outreach to patients requires reconfiguring a familiar line of messaging.

Continue Reading

 

Building Bridges

Radiology Business Journal | Feature | December 01, 2009

A strong physician referral base requires meticulous planning and follow-through

Continue Reading

 

Trademarking and Copyrighting: The Beginner’s Guide

ImagingBiz Newsletter | RadBrand Builder | July 15, 2009

An established health care consulting practice had been in business for several years.

Continue Reading

 

Emergence of Consumerism in Imaging

Radiology Business Journal | Feature | July 01, 2009

Hurried along by economic hard times, consumerism is making an impact on diagnostic imaging choices, and savvy practices are responding

Continue Reading

 

Smart Marketing in a Sick Economy

Radiology Business Journal | Marketing Mix | May 01, 2009

A recent statement from Moody’s Investors Service, New York, indicates that the health care sector in the United States.

Continue Reading

 

The Sales-continuum Approach to Marketing ROI

ImagingBiz Newsletter | Radiology Business Journal | February 15, 2009

In today’s challenging business environment, not many people would buy into the philosophy, in operating an imaging center, that if you build it, they will come.

Continue Reading

 

In Search of Web-site Optimization

Radiology Business Journal | Marketing Mix | June 15, 2008

In 1998, Jakob Nielsen, PhD, hailed by the New York Times as the guru of Web-page usability, wrote, “The Web is simply not that suited for advertising.”¹

Continue Reading

 

Game Plan for New Leaders

Radiology Business Journal | Priors | June 15, 2008

IN THE FEBRUARY 2008 ISSUE OF THE Harvard Business Review, Gott fredson et al1 look at the role of the incoming CEO or general manager.

Continue Reading

 

Creating a Smart—and Grand—Opening

ImagingBiz Newsletter | RadBrand Builder | April 15, 2008

Opening a new imaging center, or planning a grand reopening, involves details far beyond the technology and construction concerns, the most important of which may be the center’s marketing plan.

Continue Reading

 

Determining Your Market’s True Potential

ImagingBiz Newsletter | A Better Mousetrap | April 15, 2008

In imaging today, volume is the name of the game: The only way to maintain your practice’s financial viability is to keep your volume above a certain level.

Continue Reading

 

Positioning the Practice’s Feet on the Street

Radiology Business Journal | Marketing Mix | March 15, 2008

Investments in technology and in continuing education are extremely important, to be sure.

Continue Reading

 

Even When Wrong, the Customer Is Always Right

ImagingBiz Newsletter | RadBrand Builder | March 15, 2008

As marketing assumes a more prominent role in the evolution of imaging centers, perhaps the most important part of the marketing mix is good, old-fashioned customer service.

Continue Reading

 

Marketing the OIC: Is It Time to Go Directly to Patients?

ImagingBiz Newsletter | RadBrand Builder | February 15, 2008

Across the nation, outpatient imaging centers (OICs) are looking for ways to protect what they have built and ways to grow.

Continue Reading

 

The Marketing Imperative: It’s Not Your Father’s Radiology

ImagingBiz Newsletter | RadBrand Builder | January 15, 2008

Over time, the forces that make an industry strong and predictable will change.

Continue Reading

 

Imaging’s Shifting Center of Gravity

ImagingBiz Newsletter | The Big Picture | November 15, 2007

Outpatient imaging as a market is undergoing metamorphosis, and, though unfamiliar to many in its ranks, such change is common in most every market. As any economist would attest, markets are fluid and undergo periods of growth and decline that are referred to as life cycles. It is the same with products within markets, and is quite often the same with the companies themselves that operate within the markets, as well.

Continue Reading

 

Marketing Best Practices for Imaging Centers in the post-DRA Era

ImagingBiz Newsletter | Legislative Report | September 15, 2007

Marketing and branding should always be part of your competitive strategy in medical services.

Continue Reading

 

Flying Blind

ImagingBiz Newsletter | Legislative Report | June 12, 2007

Many health care providers fall into the trap of spending big dollars on marketing without knowing their customers.

Continue Reading

 

Marketing 201

ImagingBiz Newsletter | NONE | June 12, 2007

In the second article of a series in the Journal of the American College of Radiology, Frank Lexa, MD, and Jonathan Berlin, MD, MBA.

Continue Reading

 

The Importance of the Marketing-Operations Synergy

ImagingBiz Newsletter | NONE | January 15, 2007

Twenty plus years ago, as imaging gradually began its trek away from hospital environs, outpatient services rarely included a market effort.

Continue Reading

 

Keep Your Friends Close and Your Enemies Closer

ImagingBiz Newsletter | NONE | October 15, 2006

With the fierce competition we are confronting in imaging, this advice has never been more applicable.

Continue Reading

 

The Radiology Imperative

ImagingBiz Newsletter | NONE | July 15, 2006

The number of radiology procedures ordered in the United States continues to increase at an unrelenting pace.

Continue Reading

 

 

Top50 ImagingBiz Newsletter Banner Strategic Planning Retreat Banner Featured Links

MyRadroom.com

NSW Medical Radiation Scientists

Dave's Places In Radiology