The Industrial-strength Imaging Executive
by Curtis Kauffman-Pickelle
Today’s medical-imaging profession is definitely not for the fragile and weak-kneed among our colleagues. It is becoming increasingly clear that navigating the constant changes and challenges that face the practice of radiology today will be the ultimate test of tenacity, perseverance, and creativity. We’re in the playoffs now, and the game is moving to the big-time arena—where the margin for error is nil.
Finger in the Wind
by Cheryl Proval
Physicians are in a real bind as fee-for-service reimbursement falls under attack and alternative payment methods (such as bundling and capitation) gain traction in Washington, DC. As of June 18, Medicare Part B claims were being processed with the 21.3% cut mandated by the sustainable growth rate’s formula, and House Democrats demanded legislation on jobs before they would pass the Senate bill to reverse the cut.
Consulting and Marketing Services
We provide strategic business and marketing expertise to assist in the growth of your medical imaging enterprise.
Our clients include radiology practices, imaging centers, and hospitals in large and small markets across the country.
Save the Date:
July 20, 2010 11am ESTTopic
Keep Your Hospital Relationships Healthy: Strategies for Every Practice
Presenters:
Randy Roat, CHBME, VP of Radiology, MMP, and George Ehrhardt, CPA, Director, Practice Management, MMP
Medical Management Professionals, Inc.
Topic
RIS to the Rescue | Strategies for Driving Revenue, Productivity and Profitability
Sectra
Topic
Advanced Visualization | Next-generation Architectures
Visage Imaging
Employing a Differentiation Strategy
Attracting referrals is more crucial than ever for imaging-center operators who hope to see their facilities survive, and even thrive, in these difficult times
New Templates for Recession-resistant Marketing
Marketing radiology services can represent a significant challenge, particularly in an increasingly consumer-driven medical marketplace, where outreach to patients requires reconfiguring a familiar line of messaging.
Building Bridges
A strong physician referral base requires meticulous planning and follow-through
Trademarking and Copyrighting: The Beginner’s Guide
An established health care consulting practice had been in business for several years.
Emergence of Consumerism in Imaging
Hurried along by economic hard times, consumerism is making an impact on diagnostic imaging choices, and savvy practices are responding
Smart Marketing in a Sick Economy
A recent statement from Moody’s Investors Service, New York, indicates that the health care sector in the United States.
The Sales-continuum Approach to Marketing ROI
In today’s challenging business environment, not many people would buy into the philosophy, in operating an imaging center, that if you build it, they will come.
In Search of Web-site Optimization
In 1998, Jakob Nielsen, PhD, hailed by the New York Times as the guru of Web-page usability, wrote, “The Web is simply not that suited for advertising.”¹
Game Plan for New Leaders
IN THE FEBRUARY 2008 ISSUE OF THE Harvard Business Review, Gott fredson et al1 look at the role of the incoming CEO or general manager.
Creating a Smart—and Grand—Opening
Opening a new imaging center, or planning a grand reopening, involves details far beyond the technology and construction concerns, the most important of which may be the center’s marketing plan.
Determining Your Market’s True Potential
In imaging today, volume is the name of the game: The only way to maintain your practice’s financial viability is to keep your volume above a certain level.
Positioning the Practice’s Feet on the Street
Investments in technology and in continuing education are extremely important, to be sure.
Even When Wrong, the Customer Is Always Right
As marketing assumes a more prominent role in the evolution of imaging centers, perhaps the most important part of the marketing mix is good, old-fashioned customer service.
Marketing the OIC: Is It Time to Go Directly to Patients?
Across the nation, outpatient imaging centers (OICs) are looking for ways to protect what they have built and ways to grow.
The Marketing Imperative: It’s Not Your Father’s Radiology
Over time, the forces that make an industry strong and predictable will change.
Imaging’s Shifting Center of Gravity
Outpatient imaging as a market is undergoing metamorphosis, and, though unfamiliar to many in its ranks, such change is common in most every market. As any economist would attest, markets are fluid and undergo periods of growth and decline that are referred to as life cycles. It is the same with products within markets, and is quite often the same with the companies themselves that operate within the markets, as well.
Marketing Best Practices for Imaging Centers in the post-DRA Era
Marketing and branding should always be part of your competitive strategy in medical services.
Flying Blind
Many health care providers fall into the trap of spending big dollars on marketing without knowing their customers.
Marketing 201
In the second article of a series in the Journal of the American College of Radiology, Frank Lexa, MD, and Jonathan Berlin, MD, MBA.
The Importance of the Marketing-Operations Synergy
Twenty plus years ago, as imaging gradually began its trek away from hospital environs, outpatient services rarely included a market effort.
Keep Your Friends Close and Your Enemies Closer
With the fierce competition we are confronting in imaging, this advice has never been more applicable.
The Radiology Imperative
The number of radiology procedures ordered in the United States continues to increase at an unrelenting pace.
