Marketing
New Templates for Recession-resistant Marketing
Marketing radiology services can represent a significant challenge, particularly in an increasingly consumer-driven medical marketplace, where outreach to patients requires reconfiguring a familiar line of messaging.
ImagingBiz Newsletter, February 15, 2010Building Bridges
A strong physician referral base requires meticulous planning and follow-through
Radiology Business Journal, December 01, 2009Trademarking and Copyrighting: The Beginner’s Guide
An established health care consulting practice had been in business for several years.
ImagingBiz Newsletter, July 15, 2009Emergence of Consumerism in Imaging
Hurried along by economic hard times, consumerism is making an impact on diagnostic imaging choices, and savvy practices are responding
Radiology Business Journal, July 01, 2009Smart Marketing in a Sick Economy
A recent statement from Moody’s Investors Service, New York, indicates that the health care sector in the United States.
Radiology Business Journal, May 01, 2009The Sales-continuum Approach to Marketing ROI
In today’s challenging business environment, not many people would buy into the philosophy, in operating an imaging center, that if you build it, they will come.
ImagingBiz Newsletter, February 15, 2009In Search of Web-site Optimization
In 1998, Jakob Nielsen, PhD, hailed by the New York Times as the guru of Web-page usability, wrote, “The Web is simply not that suited for advertising.”¹
Radiology Business Journal, June 15, 2008Game Plan for New Leaders
IN THE FEBRUARY 2008 ISSUE OF THE Harvard Business Review, Gott fredson et al1 look at the role of the incoming CEO or general manager.
Radiology Business Journal, June 15, 2008Creating a Smart—and Grand—Opening
Opening a new imaging center, or planning a grand reopening, involves details far beyond the technology and construction concerns, the most important of which may be the center’s marketing plan.
ImagingBiz Newsletter, April 15, 2008Determining Your Market’s True Potential
In imaging today, volume is the name of the game: The only way to maintain your practice’s financial viability is to keep your volume above a certain level.
ImagingBiz Newsletter, April 15, 2008Positioning the Practice’s Feet on the Street
Investments in technology and in continuing education are extremely important, to be sure.
Radiology Business Journal, March 15, 2008Even When Wrong, the Customer Is Always Right
As marketing assumes a more prominent role in the evolution of imaging centers, perhaps the most important part of the marketing mix is good, old-fashioned customer service.
ImagingBiz Newsletter, March 15, 2008Marketing the OIC: Is It Time to Go Directly to Patients?
Across the nation, outpatient imaging centers (OICs) are looking for ways to protect what they have built and ways to grow.
ImagingBiz Newsletter, February 15, 2008The Marketing Imperative: It’s Not Your Father’s Radiology
Over time, the forces that make an industry strong and predictable will change.
ImagingBiz Newsletter, January 15, 2008Imaging’s Shifting Center of Gravity
Outpatient imaging as a market is undergoing metamorphosis, and, though unfamiliar to many in its ranks, such change is common in most every market. As any economist would attest, markets are fluid and undergo periods of growth and decline that are referred to as life cycles. It is the same with products within markets, and is quite often the same with the companies themselves that operate within the markets, as well.
ImagingBiz Newsletter, November 15, 2007Marketing Best Practices for Imaging Centers in the post-DRA Era
Marketing and branding should always be part of your competitive strategy in medical services.
ImagingBiz Newsletter, September 15, 2007Flying Blind
Many health care providers fall into the trap of spending big dollars on marketing without knowing their customers.
ImagingBiz Newsletter, June 12, 2007Marketing 201
In the second article of a series in the Journal of the American College of Radiology, Frank Lexa, MD, and Jonathan Berlin, MD, MBA.
ImagingBiz Newsletter, June 12, 2007The Importance of the Marketing-Operations Synergy
Twenty plus years ago, as imaging gradually began its trek away from hospital environs, outpatient services rarely included a market effort.
ImagingBiz Newsletter, January 15, 2007Keep Your Friends Close and Your Enemies Closer
With the fierce competition we are confronting in imaging, this advice has never been more applicable.
ImagingBiz Newsletter, October 15, 2006The Radiology Imperative
The number of radiology procedures ordered in the United States continues to increase at an unrelenting pace.
ImagingBiz Newsletter, July 15, 2006
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